Colors should be well coordinated.
Use of colors can make or break a web design. Don’t just choose random colors, and throw everything in together. Your colors must go well together. If possible, take some time to study about color psychology, before taking on your project.
Include just one CTA.
A website with tons of calls to action can confuse people, and look unprofessional. Since there are many options, visitors can get overwhelmed and confused. Which one should they click? At the end of the day, they would end up leaving your website.
Make your website responsive.
Google is already ranking websites based on its mobile versions. Therefore, if you want to step up your digital marketing game this 2019, make sure that your web pages are responsive. You should be able to cater even to mobile browsers.
Keep your website design as simple as possible.
It’s true that some website designers overdo their designs with lots of overwhelming colors, drop shadows and borders. Maintaining a website like this can give readers a hard time. Remember, this is the era of minimalism. Keep everything basic and simple.
Make navigation easy.
This guideline is also associated with the subject of simplicity. A minimalist design, and an easy-to-use navigation must be the goals of every website designer. Visitors are always in a rush, so you need to make things fast. If your website is not well-organized, they would get lost in all of the clutter, and abandon your pages in frustration.
Write first-rate copy.
Writing is not easy. It can take lots of practice before ending up with the right tone. Keep in mind that copies are the heart of your web pages. How can you communicate your brand’s message if you fail to master this? One option for you is hiring a professional writer in order to ensure that your posts and copies are well written.